Blog #10 Affiliate Marketing

Posted Wednesday, November 19, 2008 by Patrick
Categories: Affiliate Marketing, Articles writing, Blog, Make money online, online marketing, Pay Per Click, PPC, Search Engine Optimization, SEO

Affiliate marketing has become one of the most frequent methods of promoting a web based business because it involves “paying an agent commission for finding new clients”; hence, the affiliates can do most of advertising for business owners such as through Pay per Click or blogging.

The main appealing part of Affiliate marketing from the business owner’s point of view is where they’re are not required to pay the affiliates until the results are accomplished meaning attracting new prospects to purchase the business’s products or services.

Benefits of Affiliate Marketing
-The ability to earn money anytime during the day because the internet has a global reach so while you’re sleeping, you might be already making sales and earning commissions of those sales.
-The ability to work at home comfortably with the possiblity of quitting your current job if you’re able to make a steady income with affiliate marketing
-Reach a larger number of prospects a day because of the power of the internet
-Your products can be advertised on someone else’s site so this can market your products to extend its reach and frequency
Why Affiliate Marketing?

In order to be able to earn comissions, you have to know the best methods of online marketing which are as follows:
Article Marketing – one of the most effective online marketing tactics available and it’s also free. The key factor here is to provide valuable information and try not to sell and advertise products or services.
Blogging -become one of the newest trend in online marketing and can be effective as article marketing. It is also free as well.
Ezine Publishing – Ezine publishing needs to have helpful resources and information and not just sales pitches because like articles, you need to let your readers know they can trust your expertise or opinions.
Social networking sites – can be very effective in generating leads and best of all its free.
Top online marketing methods

Lastly, there are things to consider in order to be successful at affiliate marketing:
-Know your target audience
-Be Trustworthy and helpful by building credibility on the internet (ex. blogging valuable information that caters to your target market)
-Be patient because there are no get rich quick schemes
-Always update yourself on information that can help you with your affiliate marketing
-Try to provide useful content occassionally because this is reason why your target audience is visiting your website, or blog etc.
Useful tips on affiliate marketing

Advertisements

Blog # 9 Direct Response Marketing

Posted Tuesday, November 11, 2008 by Patrick
Categories: Direct Response Marketing

“Direct response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly.” This form of advertisement is described by four main essentials which are a proposition, adequate information for the customer to decide whether to act, a specific “call to action” and methods for response.
What is Direct Response Marketing?

So why are more businesses spending huge amounts of money in their advertising budgets in direct response advertising? It’s because of four reasons:
1. lt’s effective.
2. It’s costs less than other forms of advertisements.
3. The ad can be tested to determine what works and doesnt work.
4. It can be measured for determining if the results were successful or not.
Why Direct Response Marketing?

The main purpose of direct response advertising is convince prospects that are considering buying your products to take the necessary action so in order to do that, there are 5 considerations you need for the direct response campaign:
1. Target Audience – These will be the people who are most likely going to purchase your products so you must select the people who are best, most profitable prospects that are suited for your offerings.
2. Message – Once you have your target market, you have to create a message that will deal with your target audience’s needs where it should include your unique proposal, the benefits and the reasons why your products are better and has the best value for their money.
3. Media – Depending on your target market, you must choose the most suitable media where you able to have more chances of reaching the highest portion of your target audience.
4. Offer – An enticing offer is the best way to get the best prospects to respond but the offer must address how it can respond to their needs.
5. Call to Action – This is where your potential customers can initiate action and take the offer and you can measure the responses to determine the effect of the advertisment. The fundamental to direct response advertising is to sell your best prospects an offer that they can’t refuse so that they are forced to take action.

Once you manage to concentrate the advertising on the ideal prospects you want to appeal to, offer them a persuasive proposition, and guide them on how to respond, direct response advertising is “less of a guessing game” but rather systematic because you can implement “the exact same ads with different headlines and test which gets a better response.”
Keys to a Successful Direct Response Marketing Campaign

Blog # 8 Pay Per Click

Posted Saturday, November 8, 2008 by Patrick
Categories: Click Through Rate, CTR, Make money online, Pay Per Click, PPC, Search Engine Optimization, Search Engines, SEO

Pay per click or PPC is a search engine advertising method, “where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers’ website.” This search engine form of advertisement relies on online marketers bidding on keywords or phrases that is related to their target market; hence, when an internet user types a keyword that matches the advertiser’s keyword list, or looks at a webpage that is related to the topic, the ppc advertisements will be displayed on the right hand side “adjacent to or above the ‘natural’ or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page.”
PPC
So how would you know your ppc campaign is effective? The way to measure the efficiency of the online advertising campaign is by the click-through rate or CTR and it is “obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions).” For instance, if the ad had impressions of 100, and one person clicked on it, then the CTR is 1 percent.
CTR
Pay-per-click advertising can be a good tactic of driving traffic to sites so it has the potential of quickly driving targeted traffic to sites where it can allow people to effectively make money online but you have to make sure that your ppc campaign is effective in doing so. There six steps that must be followed to ensure that your ppc advertisement is not a waste of money:
1. Know what you are selling because the better you understand your product or service, the easier you will be able to attract potential customers.
2. Try to develop a list of effective keywords with a catchy ad that will lure targeted consumers to your site and by doing that you will get greater chances of sales.
3. Know your budget and try not to spend more than you earn.
4. Understand the bidding process thorougly.
5. Have an effective landing site that will convince customers enough to make them make a purchase.
6. Try analyze your campaign often because this where the success of your campaign depends on. By analyzing, you can look at which keywords work and don’t work.
How to make money with PPC
There are many pay per click search engines that you can choose and purchase traffic from but here are the top 8 picks:
1. Google Adwords
2. Yahoo! Search Marketing
3. MSN AdCenter
4. MIVA
5. SearchFeed
6. Marchex AdHere
7. ABC Search
8. 7 Search
PPC Search Engines

Blog # 7 SEO – Organic Listings

Posted Tuesday, October 28, 2008 by Patrick
Categories: Keywords, Organic Listing, Page Rankings, Pay Per Click, Phrases, PPC, Search Engine Optimization, SEO

Organic listings are search engine results shown by engines like Google, MSN and Yahoo where each websites have their own ranks depending on the quality of the content of the pages and external recommendations.

There are three main areas for Organic Listing:

Key phrases help websites have better search engine position so through research and anaylsis, the key phrases have to be commonly used but can’t be very competitive.

Page Optimization involves improving your website content to get good organic listing on search engines. Once the keywords for the website have been set, the next step is designing the page content and the meta-tags to make it rich in popular keywords.

Inbound Links means the adequate amount of external web pages linking to you, where the number of links, and the source of these links can influence your organic listing for the targeted search keywords and phrases.

Organic Listings

To improve organic rankings there are many things to consider:

-Your site should contain useful and good quality content.
-Be aware of the competition by looking at their keywords used.
-Focus on what keywords you will use and make sure they are not highly competitive or rarely used.
-The site should be user and search engine friendly.
-Submit your site to the directories.

So what is the difference between organic listings and PPC? Organic listings are free search results on the left side of the page whereas pay per click are paid ads that are located right side of the page. From this, you have to think about what search engine listings do the audience prefer?

SEO Tips

According to a study provided by iProspect, “they saw that Google users preferred organic results 72% of the time and paid results 28% of the time. For Yahoo, the breakdown was 61% (organic) and 39% (paid). AOL had an even split: 50% organic and 50% paid. Microsoft users were inclined to click on organic listings 29% of the time and 71% with paid listings. All engines: 61% organic and 40% paid.”

To decide on which method of search listings you want to use, you must answer these questions:

“What are your search marketing goals? What are you trying to accomplish? What kind of budget do you have? What is your target audience actually doing when they’re searching? In other words, what behavior are you seeking to target in your search marketing campaign?”

Optimizing the Mix of Paid and Organic Listings

Blog #6 RSS

Posted Sunday, October 19, 2008 by Patrick
Categories: Blog, Bookmarking, RSS

So what is RSS? RSS stands for Really Simple Syndication and “is a format for syndicating news and the content of news-like sites, including major news sites like Wired, news-oriented community sites like Slashdot, and personal weblogs.” Once the written information about each subject or item is in RSS format, a RSS program can confirm the feed for changes and respond to the changes in an appropriate way. The RSS programs are called news aggregators and can aid you in keeping up with your favorite weblogs by checking their RSS feeds and showing the new content; thus, many internet blogs make their content available in RSS so their readers can be updated easily.
What Is RSS?

Since RSS is a useful tool that web users use to keep track of their favorite websites, the bookmarking method, “where you had to ‘bookmark’ websites in your browser and manually return to them on a regular basis to see what had been added,” is outdated because the web surfer has to do most of the work, it’s gets too complicated trying to track too many websites at once, and it’s also easy to miss information because the web surfers can forget to check their bookmarks.
Bookmarking

So how do you use RSS? The first step is to get yourself a RSS Feed Reader. There are many feed readers but a good place to start is with a free and easy to use web based ones like Google Reader and Bloglines. The quickest way to learn how to use Google Reader or Bloglines is to subscribe to some feeds and try it out where they both have useful help sections to get you ready and running.
How to Use RSS

Once you have a firm understanding on how to use RSS here is a list of RSS Resources:
Windows RSS Readers
OS X RSS Readers
Linux RSS Readers
Web-based RSS Readers
Mobile RSS Readers
RSS-to-email tools
Feed Validators
RSS-related Firefox plugins
RSS plugins for WordPress
RSS Managers
Tools for combining or mixing RSS feeds
RSS ping tools
RSS feed directories
List of RSS Resources

Blog#4 Creating the Customer Experience For Web Interfaces

Posted Sunday, October 5, 2008 by Patrick
Categories: 7c's, Amazon, Customer Experience, Web Interfaces

When it comes to customer interface, which is the customer’s interaction on the web, it “shifts from ‘face-to-face’ to ‘screen-to-face.'” To create customer interface, you must consider seven elements which are “the 7c’s framework.” The 7 c’s are: context, content, community, customization, communication, connection, and commerce. Context focuses on how the website’s aesthetic and functional appearance would look and feel like. Content focuses on what is on the website, and community focuses on the interaction that happens between website users where they should feel a strong sense of membership and involvement. Customization refers to the “site’s ability to tailor itself to each user or be tailored by each user.” The main objective for this personalization is to provide a variety of features that will capture the audience and keep them coming back. Communication involves the ways sites enable one way information communication between the site to the user and two way information communication (interactive). Connection is the degree in which the site is able to link to other sites and lastly, commerce is the website’s abilities to allow trading transactions such as registration and shopping cart. It is crucial that all 7 c’s worked together cohesively in order for the business to be successful.
The 7C’s of Customer Interface Design

Furthermore, the quality of customer interface has been known to heavily influence a customer’s behavior which in turn determines the success of the business. There has been studies that show how customer interface quality can affect customer loyalty. In addition, these findings suggest that “customer interface quality, including customization, interaction, convenience and character, contributes” to e-loyalty.
The impact of customer interface quality, satisfaction and switching costs on e-loyalty

An example of a website with a good web interace is Amazon. This website’s customer interface features the functional tools that allow e-commerce transactions. “Some of them include registration, shopping cart, security, credit card approval and one-click shopping.” The registration enables the “users to login and store credit card and shipping details,” as well as a shopping cart that “enables customers to place items in the virtual cart so they can make an immediate purchase or store items for up to 30 days before deciding to purchase them.” However, security is the site’s strong area where Amazon guarantees secure transactions, data encryption and authentication technologies.
Amazon-Customer Interface

Blog #3 Developing An Effective Web Presence

Posted Sunday, September 28, 2008 by Patrick
Categories: Effective Web Presence, Search Engine Optimization, SEO

When it comes to developing an effective web presence, it is definitely not an easy thing to do so if you’re planning on building an website there are specific areas that you need to think about. “The first step in developing effective Web site content is to follow the golden rule of marketing communications: write for your audience. Your target audience will include some or all of the following five groups: customers, prospects, employees, partners and investors.” The main idea here is to keep the website simple and visually appealing, but at the same time user-friendly. “Jupiter Media Metrix recently found that U.S. consumers are more likely to revisit Web sites that are fast loading, customizable, and more informative than those offering rich media” so how fast the website loads up is important as well. Consider drawing a flowchart to map out the site when you’re deciding on how to design the website’s layout because the website’s navigation should be consistent; thus, neatness is crucial. One of the best way to be succesful is look at companies that have been successful on the web so “If 90% or more of the big sites do things in a single way, then this is a de facto standard and you have to comply.” Another important factor to consider is that studies show that “people read less efficiently on the Web, most likely due to the many options available with just the simple click of a mouse”; thus, keep website content appealing by keeping paragraphs short.
Basics to a Successful Web Presence

Here are five guidelines that will also assist you in buidling web presence and a worthy website. The five directions are as follows:set the goals that you want to accomplish from building your website, make it search-engine-friendly by providing good content, remember to frequently maintain and improve it, you need to be aware of the new trends and technology on the web and lastly take advantage of potential advancements on the web.
How to Develop an Effective Web Presence (EWP)

Now that the elements of creating an effective web presence has been covered, the last area to cover is the audience. The questions that arise are “why will our audience visit the site? What information or resources are they looking for? What do I want visitors to see/do before they leave the site? How can I provide useful information on a regular basis to become a trusted resource for my customers?” By answering these questions, it will provide a general understanding about how to reach your target audience. Simple web-based surveys or snail mail questionnaires can help but be as specific as possible. After collecting the data from the surveys, analyze the information and compare it with your current site to see if its consistent because sometimes what you think is important may not be as important to customers. Lastly, look at your competitors’ sites and see what they offer that you should consider providing your customers? Catering a site direct towards your audience is not easy so understanding your visitors’ needs is definitely required to creating an effective web presence.
Web Driven

Blog #2 Web Analytics

Posted Sunday, September 21, 2008 by Patrick
Categories: cookies, web analytics

Web analytics is an element of online business that has been growing over the last 6 years and is being widely used for online marketing. In simple terms, it is the process of gathering stats about the actions of people accessing your website; hence, useful information can be drawn out from the data to improve the website. The data is used to help enhance the main components of online businesses, which are marketing, merchandising, and site design so marketers will regularly use this data to figure out if the marketing budget are spent are doing well. Managers can use the data to identify which products or content persuade visitors to stay on the site longer. The most frequent use of web analytics data is probably the fall-out reporting. An example of this is the checkout process in an effort to recognize why visitors end the process prior to completion.
More info on what Web Analytics is?

In even simpler terms, Web Analytics concerns itself with what goes on inside a particular web site. If you own a website that offers a service or product, you might ask yourself “how successful are you at attracting valuable visitors? Once an individual becomes a visitor, what do they do? Where do they go? How easily can they accomplish what they want and what you want them to? Companies need some way to measure whether their website design and development efforts are worth the trouble.”
The basics of what is Web Analytics?

To gain more valuable customers, you must look at your hits and impressions. A hit is classified as a individual demand for any item on your website, which can include images, audio, video, downloads, and anything else that you allow visitors to gain access to. The sum of impressions is the number of times an advertisement has been seen so when there are requests for a specific item are counted, these hits specify how many times the item was seen. From this, we can tell how well our website is doing in terms of attracting customers and what they view on the site. One of the most general methods for increasing visits and requesting data in is to arrange your web server to transmit out a session cookie. Cookies are information that visitors store on your site with their browsers so with a well configured server and web analytic software, you can even use these cookies to find out what each visit comprises of.
Web Analytic Tutorial

In addition, the data used by the webiste servers can be utilized to help improve web site design, measure effectiveness of the site’s layout and advertising operations, and more. The tools provided by web analytic softwares are becoming more advanced, where extensive information can be gathered about each individual web site visitor; thus, the analysis of web activity will only continue to become more sophisticated in the future.
Overview of Web Analytics

Blog #1 – Trust, permission, and relationship building in online marketing

Posted Friday, September 12, 2008 by Patrick
Categories: cookies, internet privacy

In Tuesday’s lecture, we focused on some characteristics of environmental factors that affects online marketing.  According to statcan.ca for 2007, about 19.2 million Canadians aged 16 and older, surf the Internet for personal use and this was up from roughly over two-thirds since the last survey was conducted in 2005. This shows that as we continue to progress through the years, the Internet is becoming more prominent and neccessary in the lifestyles of adolescents and adults. With that being said, its not surprising that high speed Internet is more popular and prevalent in the homes of Internet users so marketers of any Internet service provider should continue to emphasize high speed Internet connections. Although people ages 16-24 uses the Internet a lot more than people age 65 and older, this elderly market is increasingly growing at a rapid rate so marketers should focus on finding ways to appeal more to this age section.
Click here for info from statscan.

Since more and more people are going online, marketers use cookies to allow them to collect information from Internet users. By using cookies, they can service and gather accurate information better from the site’s visitors. Although, cookies allow easier navigation on the web, it causes many concerns for Internet users regarding disclosure of personal information and invasion of privacy.
How Internet Cookies Work.

The question now is what can Internet users do to protect themselves? First off, before submitting personal information, Internet users should read the Web site privacy policies and ask if they do not understand it. Try to minimize the amount of personal information and don’t provide more than what is needed. Its also very important to only use secure, encrypted websites when making transactions such as Internet purchases or online banking and try to remember to clear your cookies once in a while. Lastly, install firewalls, anti-virus, anti-spyware  and other security software so that way your computer is fully protected.
Protecting Your Privacy on the Internet.