Blog # 8 Pay Per Click

Pay per click or PPC is a search engine advertising method, “where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers’ website.” This search engine form of advertisement relies on online marketers bidding on keywords or phrases that is related to their target market; hence, when an internet user types a keyword that matches the advertiser’s keyword list, or looks at a webpage that is related to the topic, the ppc advertisements will be displayed on the right hand side “adjacent to or above the ‘natural’ or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page.”
PPC
So how would you know your ppc campaign is effective? The way to measure the efficiency of the online advertising campaign is by the click-through rate or CTR and it is “obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions).” For instance, if the ad had impressions of 100, and one person clicked on it, then the CTR is 1 percent.
CTR
Pay-per-click advertising can be a good tactic of driving traffic to sites so it has the potential of quickly driving targeted traffic to sites where it can allow people to effectively make money online but you have to make sure that your ppc campaign is effective in doing so. There six steps that must be followed to ensure that your ppc advertisement is not a waste of money:
1. Know what you are selling because the better you understand your product or service, the easier you will be able to attract potential customers.
2. Try to develop a list of effective keywords with a catchy ad that will lure targeted consumers to your site and by doing that you will get greater chances of sales.
3. Know your budget and try not to spend more than you earn.
4. Understand the bidding process thorougly.
5. Have an effective landing site that will convince customers enough to make them make a purchase.
6. Try analyze your campaign often because this where the success of your campaign depends on. By analyzing, you can look at which keywords work and don’t work.
How to make money with PPC
There are many pay per click search engines that you can choose and purchase traffic from but here are the top 8 picks:
1. Google Adwords
2. Yahoo! Search Marketing
3. MSN AdCenter
4. MIVA
5. SearchFeed
6. Marchex AdHere
7. ABC Search
8. 7 Search
PPC Search Engines

Advertisements
Explore posts in the same categories: Click Through Rate, CTR, Make money online, Pay Per Click, PPC, Search Engine Optimization, Search Engines, SEO

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